About SWING Golf
SWING (South West Ireland Golf Ltd) was founded in 1986 by Denis Brosnan CEO at the time of Kerry Group, a multinational food ingredients company, the premier golf clubs in the region, the Irish Tourist Board and Shannon Development. Starting out as a marketing company to promote the premier glubs clubs in the South West of Ireland to a world golf audience, SWING has grown to be the largest and most renowned golf handling agency in Ireland bringing Golfers to the finest Irish golf clubs for over 25 years.
SWING Golf’s strengths lie in its experienced and knowledgeable staff of Irish golfing experts, the backing of the above organizations and its owner golf clubs which host some of the finest links and parkland golf courses in the world.
SWING represents the following Irish golf courses and clubs and can arrange your vacation, tours and tee times along with all your other golf holiday needs:
Adare Manor Hotel & Golf Resort | Book tee times Adare Golf Club >>
Ballybunion Golf Club (Cashen Course) | Book tee times Ballybunion Golf Club >>
Ballybunion Golf Club (Old Course) | Book tee times Ballybunion Old Course >>
Cork Golf Club | Book tee times Cork Golf Club >>
Dingle Golf Links (Ceann Sibéal) | Book tee times Dingle Golf Course >>
Dooks Golf Club | Book tee times Dooks Golf Club >>
Doonbeg Golf Resort | Book tee times Doonbeg Golf Club >>
Dromoland Castle Golf & Country Club | Book tee times Dromoland Castle >>
Killarney Golf & Fishing Club (Killeen Course) | Book tee times Killarney Golf >>
Killarney Golf & Fishing Club (Lackabane Course) | Book tee times Killarney Lackabane >>
Killarney Golf & Fishing Club (Mahony’s Pt. Course) | Book tee times Killarney Mahonys >>
Lahinch Golf Club (Castle Course) | Book Lahinch Golf Club >>
Lahinch Golf Club (Old Course) | Book tee times Lahinch Golf Club >>
Old Head Golf Links | Book tee times Old Head Golf Links >>
Ring of Kerry Golf & Country Club | Book tee times Ring of Kerry Golf & Country Club >>
Tralee Golf Club | Book tee times Tralee Golf Club >>
Waterville Golf Links | Book tee times Waterville Golf Links >>
The company operates a highly professional ground handling and tee-time reservation service where golfers can avail of a range of services including friendly advice and planning, tee time reservations and the organising of the complete golf vacations and golfing package ensures our visiting golfers have a lifetime experience in this beautifully scenic region of Ireland. SWING Golf’s operations cover golf in all of Ireland and not just the South West of Ireland and services individuals, large groups and corporate. SWING’s popularity is recognised by many tour operators worldwide who also use its services. Its markets are worldwide and include UK, Europe, USA, Canada and Australia. The company is seen present at many golf tournaments and trade shows worlwide. The company’s success is based on being able to offer a world-class golf destination in an idyllic setting and its renowned quality of customer service.
The company is headed up by Chief Executive Brendan Keogh a business graduate of University College Cork who is with the company 21 years. A fanatical sportsman and 6 handicapper, his passion for golf (Irish golf in particular) grew out of his caddying days at Killarney Golf & Fishing Club. He takes over from the recently retired Paddy O Looney who spent 26 years with the company and was better known as “Ireland’s Golf Ambassador”. The rest of the team is made up college graduates of Rosa O Shea (Reservations Manager), Eileen O Sullivan (Accounts Manager) and Michelle Corridon (Administration) who between them have 30 years experience taking care of visitors needs.
The South West Region today is still the most popular destination in the world with its combination of top-class courses, excellent accommodations, restaurants, ‘pubs’ and the friendliest people known to mankind. A golf vacation to the South West of Ireland not only offers a wonderful golf experience but an emotional and spiritual journey, which will remain with you for the rest of your life.


